1) Hairstylist Focused Boutique Brand
Elgon’s mission is to help professional hairstylists, as true contemporary artists, to convey emotions and awaken the beauty within every man and woman.
2) Personalized Salon Approach
Elgon’s clients can rely on a personalized salon approach aimed at supporting them in driving their business forward, differentiating their offerings from the competition, rewarding their loyalty and ultimately increasing their revenue.
3) 100% Made in Italy
Elgon is the Made in italy brand of professional hair cosmetics by Pidielle s.p.a., the italian company specialized in the design, formulation and manufacturing of products that range from hair color to hair care, to texturizing. Pidielle holds the isO 22716:2007 GMP declaration and the Uni En isO 9001:2008 quality certification.
4) 45 Years of Heritage and Italian Hairdressing Art in Milan
Elgon was established in 1970 in Milan, the international capital of fashion and style, drawing on the talent and experience of the founder in the field of professional cosmetics. For 45 years Elgon has worked to provide the right tools to hairdressers that believe in the power of beauty and in the creative force of their job.
5) AN INDEPENDENT, GROWING, WOMAN-LED BUSINESS
Three generations on, from the day Elgon was born, the brand is still privately owned by the founder's family. It is thanks to its strong roots that Elgon has enjoyed enviable longevity, and is able to stretch proudly into the future.
Serena Caimano, 41, has held the post of Chief Executive Officer since 2010. Under serena’s leadership the company has affirmed itself as a successful woman-led business. the Elgon brand has its independently operated Headquarters in Milan, where the manufacturing, R&D and technical centers are also located, a Training Academy in Florence, and is distributed in over 70 countries around the world
6) Color & Poetry – A UNIQUE CONCEPT
Color&Poetry is the sophisticated stylistic motto that inspires Elgon. italian artists have always used color and poetry to celebrate beauty, and hairdressers are none other than contemporary artists celebrating the beauty of men and women.
7) THE BEST ITALIAN DESIGN
At Elgon, special attention is devoted to designing each of the product’s packaging. Great care is given at every step, to maintain the stylistic motto that inspires Elgon: Color&Poetry. this translates into an essential graphic style, with soft hues and delicate drawings.
8) HIGH QUALITY, PROFESSIONAL ONLY PRODUCTS
Elgon develops and creates all of its own formulations in-house, leveraging the expertise of its innovative r&D and technical centers, as well as the Elgon academy in Florence, to meet the needs of both salons and end consumers. all Elgon products must be effective, pleasant and delicate.
9) COMPREHENSIVE EDUCATION AND SUPPORT
Elgon runs a training Department that provides training throughout the world. in particular,it operates through the training academy in Florence and the technical Center near Milan, delivering technical, stylistic, and business-related training. specifically for the North America, owing to the close collaboration with our partners through technical and style training sessions, Elgon delivers targeted ongoing education reserved to professionals only.
10) BEYOND BUSINESS: CORPORATE SOCIAL RESPONSIBILITY
Elgon helps to create a better world by supporting the sierra leone project “D for Development. THE FUTURE OF SIERRA LEONE IS WOMAN”.